1. INTRODUCTION

This Cookie Policy explains how Overturn LLC, operating the BrandBay platform ("BrandBay," "we," "us," or "our"), uses cookies and similar tracking technologies on the BrandBay application (https://app.brandbay.io), the BrandBay marketing website (https://www.brandbay.io), and BrandBay-powered public sharing pages and white-label portals hosted on Customer custom domains.

By continuing to use our website or application, you consent to our use of cookies as described in this Policy, except where consent is not required (such as strictly necessary cookies). You can manage your preferences at any time as described in Section 6.

This Cookie Policy is part of, and should be read alongside, our Privacy Policy at https://www.brandbay.io/legal-privacy.

A cookie is a small text file placed on your device by a website or application you visit. Cookies allow the site to recognize your device and store certain information about your session state or preferences.

We also use related technologies such as browser local storage, which functions similarly to cookies for certain features. All references to 'cookies' in this Policy include these related technologies where applicable.

Cookies set directly by BrandBay are first-party cookies. Cookies set by third-party services that BrandBay integrates with are third-party cookies.

3. COOKIES WE USE

3.1 Strictly Necessary Cookies

These cookies are essential for the operation of the Services. Without them, you cannot log in, maintain your session, or use the application. They cannot be disabled without breaking core functionality. No consent is required for strictly necessary cookies.

Cookie / Identifier	Set By	Purpose	Duration
brandbay_live_u2main	BrandBay Application	Strictly Necessary. Maintains the authenticated user session within the BrandBay application. Required for all logged-in functionality.	Session
brandbay_live_u2main.sig	BrandBay Application	Strictly Necessary. Cryptographic signature cookie that validates the integrity of the session cookie. Required for secure session management.	Session
brandbay_u1main	BrandBay Application	Strictly Necessary. Maintains application state for the current user session. Required for core application functionality.	Session

These cookies are set by our cookie consent management tool (CookieYes) to record your cookie consent preferences. They are classified as strictly necessary because they are required to honor your consent choices and ensure compliance with applicable privacy laws.

Cookie / Identifier	Set By	Purpose	Duration
cookieyes-consent	CookieYes (first-party)	Stores your cookie consent preferences (which categories you have accepted or declined).	1 year
cky-consent	CookieYes (first-party)	Records whether the cookie consent banner has been displayed and whether you have made a consent choice.	1 year

3.3 Analytics Tracking

The following analytics tracking technology is used on the BrandBay marketing website (www.brandbay.io) to help us understand how visitors interact with our site, identify usability issues, and improve user experience. Analytics tracking is activated only with your consent via our cookie consent tool. It is not active within the BrandBay application (app.brandbay.io) or on Customer white-label portals.

Identifier	Set By	Purpose	Storage & Duration
siteBehaviour_session_id_v1	SiteBehaviour (third-party)	Analytics. Stores session tracking data including a session ID and visitor ID for visitor session tracking, heatmaps, session replay, and funnel analysis on the BrandBay marketing website. Collects page interaction data, mouse movements, clicks, scroll depth, browser/device information, referrer data, and a browser fingerprint. Data is sent server-side to SiteBehaviour. Activated only with consent.	sessionStorage (cleared when tab closes)
user_id	SiteBehaviour (third-party)	Analytics. Persistent visitor identifier used to recognize returning visitors across sessions when advanced tracking mode is enabled. Stored in localStorage. Activated only with consent.	localStorage (persistent until cleared)

3.4 Marketing / Affiliate Tracking Cookies

If you arrive at the BrandBay marketing website through an affiliate referral link, the following cookies may be set to attribute your visit to the referring affiliate. These cookies are classified as marketing cookies and are set only with your consent via our cookie consent tool. If you do not consent, affiliate tracking will not function, but you may still use the website normally.

Cookie / Identifier	Set By	Purpose	Duration
{programId}_affiliate_ref	Referly.so (third-party)	Marketing / Affiliate. Stores the affiliate referral code from the referring affiliate partner's link. Used to attribute your visit to the correct affiliate.	60 days
{programId}_affiliate_referral	Referly.so (third-party)	Marketing / Affiliate. Stores a unique click identifier for the affiliate referral session. Used together with the referral code to track conversions and calculate affiliate commissions.	60 days

If you subsequently make a purchase, limited information (your name, email address, and transaction amount) may be shared with the referring affiliate partner for commission verification purposes. See our Privacy Policy (Section 5.4) for more details.

3.5 Forms and Engagement Cookies

We use a third-party forms and engagement tool (Convertful) on the BrandBay marketing website (www.brandbay.io) to display on-site forms, popups, banners, and promotional content. This tool may set cookies to manage form display frequency, record form interactions, and prevent repeated display of content you have already seen. These cookies are set only with your consent via our cookie consent tool. They are not set within the BrandBay application.

Cookie / Identifier	Set By	Purpose	Duration
Convertful cookies	Convertful (third-party)	Forms / Engagement. Manages on-site form display logic, tracks form submissions and interactions, and prevents repeated display of forms, popups, and banners you have already interacted with. Set only with consent.	Varies (session to 1 year)

4. COOKIES WE DO NOT USE

BrandBay does not use advertising, targeting, or behavioral retargeting cookies. We do not use cookies to build advertising profiles, serve targeted ads, or sell your data to third parties. We do not engage in cross-site tracking for advertising purposes.

5. LOCAL STORAGE AND SIMILAR TECHNOLOGIES

In addition to cookies, some of our third-party integrations use browser local storage and session storage to store data on your device. These technologies function similarly to cookies but are stored differently in your browser. Specifically:

The analytics provider (SiteBehaviour) stores session tracking data in sessionStorage (cleared when the browser tab closes) and a persistent visitor identifier in localStorage when advanced tracking mode is enabled.
The affiliate tracking provider (Referly.so) may store referral attribution data in localStorage as a fallback if cookies are disabled.

Data stored in local storage and session storage is subject to the same consent requirements as the equivalent cookie category. You can clear local storage and session storage through your browser's developer tools or by clearing all site data in your browser settings.

We use CookieYes as our cookie consent management tool on the BrandBay marketing website to allow you to accept or reject non-essential cookie categories before they are set. The consent categories include:

Strictly Necessary Cookies: Always active. Cannot be declined.
Analytics Cookies: Requires your consent. Used for visitor analytics and heatmaps on our marketing website only.
Marketing / Affiliate Cookies: Requires your consent. Used for affiliate referral tracking on our marketing website only.
Forms / Engagement Cookies: Requires your consent. Used for on-site forms, popups, and promotional content on our marketing website only.

You can change your preferences at any time by clicking the cookie settings link in our website footer or by clearing your cookies and revisiting the site.

6.2 Browser Settings

You can control or delete cookies through your browser settings:

Google Chrome: support.google.com/chrome/answer/95647
Mozilla Firefox: support.mozilla.org
Apple Safari: support.apple.com
Microsoft Edge: support.microsoft.com/microsoft-edge
All browsers: allaboutcookies.org

Please note: blocking or deleting strictly necessary cookies will prevent you from logging into and using the BrandBay application.

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, our platform, or applicable legal requirements. We will notify you of material changes by updating the 'Last Updated' date. We encourage you to review this Policy periodically.